While traveling as a digital nomad, I worked out of co-working spaces in cities like Manila, Kuala Lumpur, Singapore, Chiang Mai, and Bali. Everywhere I went, I met startup founders, solopreneurs, and agency owners who needed high-quality content for their businesses. The demand was overwhelming, and I saw an opportunity to bridge the gap.
That’s when I built MyBlogDealer—a content writing service designed to handle large-scale content production. I created a self-serve ordering system, structured workflows for writers and editors, and a blog management service to help clients consistently publish content.
As I took on more clients, I noticed a pattern—many were ordering blog posts without a clear strategy. They weren’t thinking about SEO, internal linking, or how their content fit into a larger marketing plan. Some assumed that posting frequently, regardless of strategy, would boost their search rankings. But even high-quality content needs a plan to perform well on Google.
Brainstorming ways to help businesses structure and optimize their content led to a shift in focus—content production alone wasn’t enough.
THE PROBLEM
Why Most Agencies Struggle with Content Strategy
Most businesses don’t need more content—they need a smarter strategy. Without structure, their messaging becomes scattered, inconsistent, and ineffective.
Common Problems Businesses Face:
- Publishing content without a clear roadmap
- Blogs lacking structure, making it harder to rank or engage audiences
- Clients expecting results from content, but no strategy guiding performance
- No keyword research or internal linking strategy, leading to wasted efforts
I saw these problems over and over while I was running MyBlogDealer.
THE SOLUTION
How I Build Smarter Content Plans
A good content strategy focuses on quality and purpose, not just cranking out more content. I help businesses and digital marketers create structured, SEO-backed content plans that align with business goals and ensure long-term success. Here's what I can do for you:
Technical Skill & Tools I Use
I rely on Google Analytics to see what’s working. It tracks how people interact with content, where traffic is coming from, and what needs improvement to keep visitors engaged longer.
Screaming Frog is my go-to for SEO audits. It catches broken links, missing metadata, and other technical issues that can hold content back from ranking. A quick crawl can reveal easy wins for better SEO.
One of my favorite tools! LowFruits.io is perfect for uncovering low-competition keywords that are easier to rank for. It helps me find gaps in the market where content can stand out, especially for newer sites.
I use Keyword Surfer alongside LowFruits.io to get quick search volume data and keyword suggestions right inside Google. It’s a fast and easy way to spot content opportunities without leaving the search page.
Need a savvy content strategist? Let’s connect and bring your project to life.