Helping Marketers Build 

Scalable Content Strategies!

While traveling as a digital nomad, I worked out of co-working spaces in cities like Manila, Kuala Lumpur,  Singapore, Chiang Mai, and Bali. These spaces were buzzing with solopreneurs, startup founders, and agency owners who would frequently approach me about writing content for their projects. The demand was overwhelming, and I saw an opportunity to bridge the gap.


Between 2018 and 2023 I founded and managed MyBlogDealer—a content writing service that handled large-scale content production. I built a self-serve ordering system and a blog management service to help clients consistently publish content. I also structured workflows for my team of writers, editors, and project managers to streamline production.

As I took on more clients, I noticed a pattern—many were ordering blog posts without a clear strategy. They weren’t thinking about SEO, internal linking, or how their content fit into a larger marketing plan. Some assumed that posting frequently, regardless of strategy, would boost their search rankings. But even high-quality content needs a plan to perform well on Google.


Brainstorming ways to help my clients structure and optimize their content led to a shift in focus—content production alone wasn’t enough. 


THE PROBLEM

Solopreneurs Struggling with Content Strategy

Most blogs don’t need more content—they need a smarter strategy. Without structure, their messaging becomes scattered, inconsistent, and ineffective.


Common Blogging Mistakes:


  • Publishing content without a clear roadmap
  • Blogs lacking structure, making it harder to rank or engage audiences
  • Clients expecting results from content, but no strategy guiding performance
  • No keyword research or internal linking strategy, leading to wasted efforts

I saw these problems over and over while I was running MyBlogDealer.

THE SOLUTION

Build Scalable Content Strategies That Improve Traffic & Conversions

My clients needed a strategy, so I developed a system—one that I've refined over the years—to make sure every post actually delivers results.


Here’s what that looks like:


Step 1: Content Audit & Competitive Analysis

I assess the client’s existing content to identify opportunities for optimization and expansion. This includes:

  • Traffic and SEO performance analysis using Google Analytics and SEMrush.
  • Technical SEO checks for broken links, missing metadata, duplicate content, and weak internal linking.
  • Engagement and conversion assessment to determine how content is driving (or failing to drive) leads and sales.
  • Competitive content analysis to identify gaps in the industry and areas where the client can outrank competitors.

Step 2: Audience and Keyword Research

I refine the client’s content approach by analyzing:

  • Search intent behind high-value keywords, ensuring we target topics that attract qualified traffic.
  • Customer journey alignment, mapping content to awareness, consideration, and decision stages.
  • Competitor keyword opportunities, leveraging gaps where competitors are under-optimized.

Step 3: Content Strategy Development

I build a structured content strategy for scalability and impact, including:

  • Pillar and cluster content models to establish topical authority and improve rankings.
  • A prioritized content roadmap based on search demand, ranking difficulty, and conversion potential.
  • A distribution strategy outlining how content will be leveraged across SEO, social, email, and lead generation.

Step 4: SEO and Conversion Optimization

I make sure every content asset is optimized for search visibility and conversions, covering:

  • On-page SEO: Metadata, structured content, keyword placement, and technical enhancements.
  • User engagement: Readability, scannability, and formatting for better retention.
  • Conversion pathways: Optimizing CTAs, lead capture points, and internal linking for improved user flow.

Step 5: Execution and Content Distribution

Once the content strategy is in place, I assist with:

  • Internal linking and content structuring to reinforce SEO authority.
  • Content repurposing across channels to maximize reach and ROI.
  • Publishing cadence recommendations for consistency and sustained audience growth.

Step 6: Performance Tracking and Optimization

I monitor content performance and refine the strategy based on key metrics:

  • Organic traffic growth and keyword rankings.
  • User behavior insights such as bounce rates, dwell time, and content engagement.
  • Conversion and lead generation metrics to ensure content is driving measurable business outcomes.

I use this strategy to help digital marketing agencies reach content goals for their clients.

Technical Skill & Tools I Use

I used Avaza to manage projects, track deadlines, and keep my content team organized. Hosting Avaza on Google Workspace allowed me to integrate it with tools like Docs and Sheets, making collaboration smoother across the team.

With Google Workspace, I managed content calendars, collaborate on drafts, and keep documents organized. Hosting Avaza on Google Workspace helped keep my team coordinated and efficient on all tasks.

I rely on Google Analytics to see what’s working. It tracks how people interact with content, where traffic is coming from, and what needs improvement to keep visitors engaged longer.

SEMrush is my go-to for SEO audits. It catches broken links, missing metadata, and other technical issues that can hold content back from ranking. A quick crawl can reveal easy wins for better SEO.

One of my favorite tools! LowFruits.io is perfect for uncovering low-competition keywords that are easier to rank for. It helps me find gaps in the market where content can stand out, especially for newer sites.

I use Keyword Surfer to get quick search volume data and keyword suggestions right inside Google. It’s a fast and easy way to spot content opportunities without leaving the search page.

Would you like me to create a content strategy for your agency? Let’s connect and bring your project to life.

Get in Touch