Val Powell | B2B Content Specialist

Webpage Optimization for SaaS Identity and Access Management Product

Project Description:

Provision IAM provides Identity and Access Management solutions for financial institutions. The service is simple in concept, but its implementation and value can be tough to express clearly.

The company’s original webpages were either too abstract or too thin to be effective. They needed clear, direct, and easy-to-follow content their sales team could reference in demos and outreach.

I rewrote all of their webpages, breaking down the service's value in plain language. I also added new metadata, targeted keywords, internal links, and reformatted the page to improve SEO performance. 

Other Project Deliverables:

  • Content Writing
  • Keyword Research
  • Webpage Optimization

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